We've just about finished our church's new website. There's just a few more graphics, then the daunting task of moving it from test into production. It's a nice looking design and I hope the new layout will encourage more use. Hopefully it will improve communication in our congregation and make some things easier.
However, it's not our congregation that's worrying me so much. It's those out in the communities we serve that don't yet know Jesus. Especially my age and younger, teenage through their twenties. People that age are increasingly dependant. It what marketers call 'Web First'. The Internet is the first place they will go to learn about anything new. If we as a church can't connect to this generation online, we may miss our opportunity to connect with them at all.
Two phrases keep going through my head. "Communication is the burden of the sender." and "Print is dead." If we expect to reach the lost today, part of that will be online.
However, it's not our congregation that's worrying me so much. It's those out in the communities we serve that don't yet know Jesus. Especially my age and younger, teenage through their twenties. People that age are increasingly dependant. It what marketers call 'Web First'. The Internet is the first place they will go to learn about anything new. If we as a church can't connect to this generation online, we may miss our opportunity to connect with them at all.
Two phrases keep going through my head. "Communication is the burden of the sender." and "Print is dead." If we expect to reach the lost today, part of that will be online.
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